TOMS, Starbucks, Whole Foods, Patagonia, Honest Tea. Those are just a few companies that are mentioned frequently when it comes to conscious capitalism, a phrase made popular by the book of the same name by John Mackey, co-CEO and co-founder of Whole Foods Market.
What does it mean to practice conscious capitalism? One of the guiding principles, similar to the Hippocratic oath in medicine is “first, do no harm.” In this case, it applies not only to humans, but also to the environment and animals.
When it comes to the planet, a conscious business needs to both minimize its environmental impact and do as much as it can to replenish natural resources as well.
Here are a 8 ways that a business can be more socially responsible and move closer to the goal of “doing no harm” to the planet:
1. Engage in robust recycling programs.
2. Build “green” or “zero-impact” workplace facilities.
3. Use solar or wind energy in the workplace.
4. Purchase materials from organic or sustainable farmers.
5. Use renewable and sustainable materials.
6. Work with environmentally conscious distributors.
7. Urge manufacturers and distributors to adopt better environmental practices.
8. Adopt sustainable product packaging.
Next up, we’ll look at the “People” aspect of being a conscious business, and find out what companies are doing to truly improve the lives of not only their customers, but of their employees as well.