The Future of Corporate Social Responsibility

Posted by on Nov 21, 2013 in Corporate Social Responsibility






Green sustainable stamp with stars

Increasingly, companies of all sizes are expanding their corporate social responsibility programs and setting goals that at one time might have seemed unreachable. From sustainably sourced materials to giving back to the community through employee volunteerism, CSR is no longer optional — it’s a critical component of good business practices.

As 2013 draws to a close, companies are looking ahead to expand their corporate social responsibility programs. Here’s what a couple industry heavyweights have in store for 2014 and beyond.

Hasbro recently announced new environmental sustainability goals to minimize waste, improve energy efficiency, reduce greenhouse gas (GHG) emissions and conserve water at its owned and operated facilities around the world. Using 2012 numbers as a baseline, by 2020 Hasbro plans to reduce waste to landfill by 50 percent, energy consumption by 25 percent, GHG emissions by 20 percent and water consumption by 15 percent.

Dell released its 2020 Legacy of Good Plan, a 69-page long-term and collaborative “framework designed to aggregate and accelerate the ways that Dell and its IT solutions help customers, Dell team members and communities make lasting contributions to the planet and society.”

Levi Strauss & Co. debuted the Dockers® Wellthread process for responsible sourcing.  This approach combines sustainable design and environmental practices with an emphasis on supporting the well-being of the apparel workers who make the garments.

Proctor & Gamble released its 15th annual Sustainability Report. Goals for the next six years include using 100 percent sustainably sourced renewable or recycled materials in all products and packaging, powering its plants with 100 percent renewable energy, and having zero consumer and manufacturing waste end up in landfills.

What CSR initiatives does your organization have planned? Share your stories in the comments section below.

About the author: Sacha Cohen is the President of Grassfed Media, a communications agency that amplifies the stories of socially responsible companies.




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