DC VegFest: A Smashing Success

Posted by on Sep 24, 2014 in Case Studies, Event Marketing, Events






The 6th Annual DC VegFest on Saturday September 20th was an enormous success. More than 10,000 people came out to Yards Park to enjoy delicious vegan cuisine, see speakers such as Robin Quivers, Joe Yonan, Erica Meier, Dr. Betty Smith, Bryant Terry and others speak about the benefits of living a vegan lifestyle–and how eating a more plant-based diet positively impacts people, animals, and the planet.

We were thrilled to be the PR partner for this fantastic event, and equally as excited about the media response. More than 40 TV, radio, print and online media outlets covered the festival including ABC 7, WJLA News Channel 8, Fox 5 Good Morning DC, NBC 4, The Washington Post, the Kojo Nnamdi Show, Washington City Paper, DCist, Eater DC, Brightest Young Things, WBIG Radio, Prince of Petworth, Worldwide Vegetarian, and many more.

Here are just a few of the media highlights:

Fox 5 AM Show

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Fox 5’s Tucker Barnes talked to Joe Yonan, food editor at The Washington Post, and Erica Meier, Executive Director of Compassion Over Killing, about what to expect for the sixth-annual event.

Let’s Talk Live

Doron Petersan, the owner of Sticky Fingers Eats and Treats, joined Let’s Talk Live to give a preview of D.C. VegFest, the vegan food festival for the vegan, vegetarian and veg-curious!

The KOJO Show

Kojo sat down with Erica Meier, Executive Director of Compassion Over Killing; Sara Polon, Founder of Soupergirl; Ellen Kassoff Gray, co-owner of Equinox Restaurant; and Doron Petersan, owner of Sticky Fingers Eats and Treats to explore the rising popularity of vegan cuisine.

Washington City Paper

Young & Hungry

The Capitol Bacon Festival and D.C. VegFest not only took place on the same day (Saturday, 9/20), but coincidentally, in the same place. The two very opposite events were located only half a block from each other near Nationals Park—close enough that those sampling seitan no doubt got a whiff of pig.

Arts Desk

D.C. VegFest, a vegetarian and vegan friendly festival hosted by Compassion Over Killing, kicked off on Saturday at Yards Park. Visitors sampled vegan food, enjoyed live music, watched demonstrations by local chefs, and kicked back in the beer and wine garden. More than two dozen vendors were there, including Sticky Fingers Sweets & Eats, Woodland’s Vegan Bistro, and the Randy Radish food truck.

Washington Post Going Out Guide

In its 7 things to do in the D.C. area on the weekend of Sept. 19-21, The Washington Post’s Going Out Guide included D.C. VegFest. Meat-eaters usually have all the fun when it comes to big outdoor food festivals, but the D.C. VegFest is a culinary playground for local vegans and vegetarians.

The Washington Post: Pornburger blogger builds a better Ian MacKaye burger

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The Post’s story about Satellite Room’s Ian MacKaye burger — a concoction with three different types of meat that was unwittingly named after the noted straight-edge vegan musician (oops!) — has inspired Mathew Ramsey’s latest Pornburger. The D.C. blogger, whose lascivious burgers have attracted national attention, calls the burger “straight (v)edge.” The burger was created as a promotion for D.C. VegFest, a vegan food festival at Yards Park on Saturday, Sept. 20.

DCist: What To Expect At This Year’s DC VegFest

DCist ran an article on what to expect at this year’s event — what they called “poised to be the best yet.” This year’s space was twice what the event held last year, and thank goodness, because there was plenty to fill the new-found space with, including numerous speakers, restaurants, bakeries, vegan dishes from Busboys and Poets, free product samples, and more.

WTOP: Tastes like chicken? Meat-alternative products compete with the real deal

About 5 percent of U.S. adults are vegetarians, according to a 2012 Gallup poll. But a study in Vegetarian Times shows 22.8 million Americans follow a vegetarian-inclined diet. “Whether they’re deciding to become 100 percent vegetarian, or, in a lot of cases, reduce the amount of meat that they’re eating, they’re choosing vegetarian options as a healthier and more humane way to eat,” says Erica Meier, executive director of Compassion Over Killing.

Brightest Young Things: The Shirts of DC VegFest

DC VegFest happened this past weekend. A LOT of people came. A LOT of those people wore amazing t-shirts. BYT took their photos.

Image of DC VegFest Courtesy of Brightest Young Things

Image of DC VegFest Courtesy of Brightest Young Things

Epicurean DC

Calling all Vegans and Vegetarians! D.C. VegFest is coming to Yards Park, and we were lucky enough to grab a sneak peak this past week. For those who are unfamiliar with VegFest (like we were), it is an annual, family friendly (yup you can bring the kids – there will be activities for the munchkins) FREE vegetarian festival that aims to highlight how delicious it is to choose vegetarian foods.

And even more….

Washington Business Journal

Worldwide Vegetarian 

Prince of Petworth

The Hungry Lobbyist

K Street Magazine

Dining Out in Baltimore

The List Are You On It

The Veracious Vegan

The Brown Vegan

VegNews

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