Partnership for a Healthier America
Social media strategy and execution for PHA's organic and paid social media efforts.
The Partnership for a Healthier America was looking for a comprehensive way to manage social media channels for its Drink Up initiative and build awareness for its Drink Up campaign using organic and paid social media.
We have collaborated closely with the PHA team to develop a long-term social media strategy, messaging, paid social campaigns, and graphics to engage supporters and key audiences. The client was so pleased with results from Drink Up, that they asked us to handle day-to-day social media and account management for PHA’s main accounts on Twitter, Facebook, and Instagram.
In less than a year, Drink Up page likes on Facebook doubled from 26,000 to 55,000+, Twitter grew from 1,000 to 2,000+ followers. We exceeded engagement and reach goals for all social media channels. The combined audience for all of PHA’s social media channels is now well over 325,000 and growing rapidly.