DC VegFest

Awareness and extensive media coverage for Compassion Over Killing’s DC VegFest.




cokThe Challenge

Build awareness and mainstream media coverage for Compassion Over Killing’s DC VegFest, the largest plant based festival on the East Coast.

The Solution

Grassfed Media was brought in to oversee PR and social media strategy for the client’s signature yearly event. This included providing recommendations about the DC VegFest website to make it more media friendly, social media training for key internal staff members, and customized pitches for a wide range of media outlets from local TV to food blogs to traditional print in order to garner as much coverage as possible. In addition, we managed media for a hugely successful media and VIP preview party at Busboys and Poets to showcase the festival’s speakers and vendors.

The Results

Grassfed Media has handled DC Vegfest for three years in a row, including the most recent event on September 24, 2016. Check out the coverage here.

In 2014, more than 40 TV, radio, print and online media outlets covered the festival including ABC 7, WJLA News Channel 8, Fox 5 Good Morning DC, NBC 4, The Washington Post, the Kojo Nnamdi Show, Washington City Paper, DCist, Eater DC, Brightest Young Things, The Hungry Lobbyist, WBIG Radio, Prince of Petworth, Worldwide Vegetarian, and many more. We also received tremendous coverage for DC Vegfest in 2015 and 2016. Attendance at the event continues to surpass expectations, with more than 15,000 attendees in 2014, 10,000 in 2015 (due to the unfortunate weather) and more than 20,000 in 2016.

Client Testimonial

“We hired Grassfed Media to oversee our PR and social media strategies for our 6th annual DC VegFest celebration. In addition to securing significant television and radio interviews and other coverage, they made invaluable introductions, offered consulting advice on our website, and routinely met with key staff on strategies, and much more. It was worth every penny and we look forward to working with Grassfed again in 2015.”

–Erica Meier, Executive Director, Compassion Over Killing

Media Highlights

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