Heirloom Catering and Event Design

PR and brand strategy for new catering company



The Challenge

Grassfed Media was brought on to build strategic relationships with DC-area food and beverage industry innovators, tastemakers, and the media, and to collaborate with owner Vicky Theodorou on the company’s new branding and messaging in preparation for the company’s official launch in April 2015.

The Solution

We facilitated strategic relationships with key local food and beverage innovators, tastemakers, and companies; advised client on Website content and branding; and introduced Heirloom Catering and Event Design to DC media and bloggers. Post-launch, we continue to work with Heirloom on brand building and PR.

The Results

Vicky Theodorou and Heirloom Catering and Event Design have been featured in numerous DC publications and blogs including Washington Life Magazine, WashingtonianArlington Magazine, Style Bistro, Capital Cooking, Guest of a Guest, and DC Dining Guide.

Vicky has also appeared several times on News Channel 8’s Let’s Talk Live to discuss entertaining and event design. The launch party, which was held at the Loft at 600 F Street, drew nearly 100 food and beverage insiders, event planners, bloggers, and media.

Media Highlights

  • WL logo
  • washingtonian
  • arlington-magazine
  • guest-of-a-guest

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