The Challenge

Take Care is DC’s first all-natural, independently owned and operated natural lifestyle and wellness shop and a new retail concept from the founder of Be Clean. The shop features small-batch and independent natural skincare, haircare, and beauty lines as well as home goods and accessories. Owner Becky Waddell hired Grassfed Media to establish a holistic and comprehensive PR strategy for Take Care, positioning Take Care as the leading natural beauty and skincare shop in the DC area.

The Solution

We advised the client on the best way to position the new brand to the media and overall public relations strategy. Grassfed Media also identified top influencers and media for the grand opening and crafted dozens of story ideas focusing on various aspects of the business from entrepreneurship to eco-beauty and natural skincare trends to holiday gift ideas.

The Result

Grassfed Media organized a successful and well-attended media party that drew more than 30 journalists, bloggers and influencers and resulted in extensive buzz and media attention. Over a short period of time, we successfully garnered media coverage in top media outlets including WTOP, Washington Post Express, Prevention Magazine, Bisnow, DC Modern Luxury, DC on Heels, Natural Awakenings, That’s Chelsea, FOX 5 (below), Washington City Paper, The Georgetowner, The Northwest Current, Well + Away, Beauty Independent Magazine.