Sacha is a dynamic and experienced communications expert with more than 25 years of experience in digital media, content, PR, and marketing. Sacha founded Grassfed Media, her boutique “un-agency,” in 2013 to support and elevate wellness brands, purpose-driven companies, and organizations that have a positive impact on our world. Her sound judgement, commitment to her clients’ success, and holistic approach to marketing, PR and brand strategy are sought after by large organizations and small businesses alike.
Sacha is a regular speaker and expert on topics including PR, brand and content strategy, and women’s wellness. She’s been featured and quoted in The Washington Business Journal, Thrive Global, The Ladders, District Fray, The Washington Post and other outlets.
Prior to launching Grassfed Media, Sacha was the Director of Digital Media at the Corporation for National and Community Service where she built the agency’s first digital media department and oversaw President Obama’s Serve.gov initiative. Sacha has also held leadership positions at AARP, Cahner’s Publishing, Rosetta Stone, and The Magazine Group, where she helped launch the original Food Network Magazine.
Earlier in her career, Sacha was a print and online writer and editor. Her articles have been published in The Washington Post, Edible DC, AARP’s The Girlfriend, Glamour, Medium, USA Today, AARP the Magazine, Cosmopolitan, Washingtonian, New York Magazine, Kiplinger Personal Finance, and many other outlets.
A trailblazer in developing digital content and building community, Sacha founded Cultureflux, DC’s first online arts and culture magazine, in 2002, and went on to launch Going Green DC, DC’s first green lifestyle blog in 2008. She also co-founded the GenX Stories podcast.
A passionate animal rights advocate and supporter of progressive causes, Sacha supports the Humane Rescue Alliance, the Animal Welfare League of Arlington, Everytown for Gun Safety, Planned Parenthood, the ACLU, Kids in Need of Defense (KIND), Meals on Wheels, and the Arlington Food Assistance Center.
Sacha is a member of the Female Founder Collective, Women Empowered in Cannabis, Virginia NORML, and the National Cannabis Industry Association.
You can contact her at firstname.lastname@example.org or via LinkedIn.