5 Important Cannabis Market + Consumer Trends for 2022

Posted by on Jun 10, 2021 in Cannabis Trends
5 Important Cannabis Market + Consumer Trends for 2022

The cannabis industry has blown way past a tipping point, with cannabis sales projected to reach more than $22 billion by 2022, according to Flowhub. Currently, 17 states have legalized cannabis for adults 21+ and 37 states have approved cannabis for medical use. So what cannabis market and consumer trends should you be watching for as […]

Free Webinar: Cannabis Industry Trends + Market Projections for 2022

Posted by on May 13, 2021 in Cannabis PR
Free Webinar: Cannabis Industry Trends + Market Projections for 2022

Our founder, Sacha Cohen, is excited to join Shulman Rogers and The Panther Group for a free Zoom webinar, The Most Impactful Cannabis Industry Trends + Market Projections for 2022 on Wednesday June 2 from 1 pm EST to 2 pm EST. During this one-hour session, participants will learn about: Cannabis entrepreneurs & brands: Licensing, setting […]

Is Your Wellness or Cannabis Company Ready for PR?

Posted by on Apr 28, 2021 in Cannabis PR, Public Relations
Is Your Wellness or Cannabis Company Ready for PR?

Fact: We tell about a third of the potential clients who come to us requesting wellness or cannabis PR that they’re not ready. That may seem counterintuitive because who wants to turn away business, right? But here’s the thing: Unless your cannabis or wellness company has a solid foundation, hiring a PR firm is a […]

The Growing Demand for Plant-Based Seafood

Posted by on Apr 19, 2021 in Sustainability
The Growing Demand for Plant-Based Seafood

Earth Day is as good a time as any to reflect on the ways in which we can incorporate more sustainable habits into our lives and consider what else we can do to help the planet. You probably already know about Meatless Mondays, plant-based burgers like Beyond Burger and the many plant-based milk options that […]

Client Highlights & News

Posted by on Apr 6, 2021 in Client Love
Client Highlights & News

The past year has been unlike any other we’ve experienced. And yet, our entrepreneurial clients have persevered, pivoted, and adapted to this new environment. We couldn’t be prouder of the work we’ve accomplished together and wanted to take a minute to share some of the media coverage we’ve secured for a few of our clients. […]

8 Media Training Tips for a Successful Zoom Interview

Posted by on Feb 28, 2021 in Media Training
8 Media Training Tips for a Successful Zoom Interview

Your PR efforts have succeeded and you’ve landed a Zoom media interview with a big media outlet. Nice going! It’s thrilling to have an opportunity to share your product or service with a big audience. This is your chance at the big-time. So what’s next? In part one of this two-part series on Zoom media […]

6 Tips for Looking Your Best on a Zoom Media Interview

Posted by on Feb 18, 2021 in Media Training, Public Relations
6 Tips for Looking Your Best on a Zoom Media Interview

In the “before times,” media interviews were often done in person or by phone. But now, many are being conducted on Zoom, which can be a little intimidating. Some take place via live broadcasts like this one of our client Barbara Biddle on Cheddar, while others will be pre-recorded. No matter the format, you’ll want […]

Your Essential Pitch Checklist

Posted by on Jun 8, 2020 in Public Relations
Your Essential Pitch Checklist

In the final installment of our three-part series, we explain the nuts and bolts of crafting a pitch that will get your company media coverage. Now that you’ve learned about the elements of a great story, the importance of research before you send your pitch, and how to find the right media contacts for your […]

Pitch Perfect: Research

Posted by on May 13, 2020 in Public Relations
Pitch Perfect: Research

In part two of our three-part series, we explain the importance of research before you send out your pitch and how to find the right media contacts for your unique story. Now that you have a few story ideas in mind, it’s time to research the outlets that might want to cover your story and […]

What’s Your Story?

Posted by on Apr 28, 2020 in Public Relations
What’s Your Story?

In this three-part series, we will guide you through the process of uncovering stories that will resonate with the media, explain how to find the right media contacts for your unique story, offer tips for working with the media, discuss the importance of timing, and outline the do’s and don’ts of writing a great pitch. […]

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