District Hemp Botanicals
A successful grand opening and lots of media coverage for a respected CBD wellness boutique.
District Hemp Botanical’s founder Barbara Biddle hired us to provide PR, community engagement and communications strategy for the launch of her third store located in Dupont Circle. With high-quality, third-party tested CBD products, a focus on education and awareness building, and a strong connection to the community, DHB is exactly the type of small business we love to work with. Plus, it’s owned by a seriously inspiring young woman entrepreneur.
We worked closely with Barbara and her team to streamline their messaging, refine the brand, and advised the client on the best way to position the brand to the media and customers in the DC area. Grassfed Media also identified top influencers and media for the grand opening and crafted dozens of story ideas focusing on various aspects of the business including CBD for health and wellness, CBD for pets, and female entrepreneurship.
In collaboration with the client, we helped to organize a successful launch party, and in addition to media relations, we introduced the client to collaborators including HipCityVeg, Georgetown Massage and Bodywork, Rose Glow Tea Room and more.
More than 200 people turned out for the launch party including journalists, bloggers and influencers. In a short time, GFM garnered media coverage from Kojo Nnamdi Show, the Washington Post, Washingtonian, Northern Virginia Magazine, Great Day Washington, Thrillist, Washington Life, Fox News, and more.