Partnership for a Healthier America

Social media strategy and execution for PHA’s organic and paid social media efforts.


The Challenge

The Partnership for a Healthier America was looking for a comprehensive way to manage social media channels for its Drink Up initiative and build awareness for its Drink Up campaign using organic and paid social media.

The Solution

We collaborated closely with the PHA team to develop a long-term social media strategy, messaging, paid social campaigns, and graphics to engage supporters and key audiences.  After the success of the original engagement, we were brought on to work on other projects for PHA such as consulting about content strategy, public relations for events, influencer strategy and partner campaigns.

The Results

Grassfed Media was originally hired in 2014 for a six-month contract to manage social media strategy and execution for PHA’s Drink Up campaign. In less than a year, we doubled Drink Up Facebook likes from 26,000 to 55,000+, Twitter grew from 1,000 to 2,000+ followers, and we exceeded engagement and reach goals for all social media channels. The combined audience for all of PHA’s social media channels is now well over 500,000 and growing rapidly.

PHA was so pleased with the results that our engagement with the organization has lasted for more than three years. We established strong and collaborative relationships with key members of the PHA Communications and Partnership teams, which led to many more projects over the years including management of PHA’s core social media channels, consulting on content and editorial strategy for the PHA blog, social media contests and giveaways, Twitter chats, media relations support for PHA and Drink Up, paid social media campaigns and analytics, and influencer strategy.

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