Equinox Restaurant

Fresh, timely media coverage for Chef Todd Gray’s innovative seasonal and sustainably driven cuisine.


equinoxThe Challenge

This highly acclaimed fine dining restaurant has been at the forefront of farm-to-table DC dining for 18 years. We were hired in 2014 to garner fresh, timely, local media coverage of Chef Todd Gray’s innovative seasonal and sustainably driven cuisine, with a strong focus on the restaurant’s vegan and vegetarian offerings. Working in collaboration with Todd Gray and Ellen Kassoff Gray for the past three years, we’ve put Equinox Restaurant back in the limelight.

The Solution

We reignited relationships with established DC food media as well as up-and-coming food bloggers and influencers through a series of tailored media events, targeted pitches, and creative ideation. We also stay up-to-date on food trends and new innovations both in the U.S. and abroad to ensure that we are (nearly) as well informed as our fabulous clients.

The Results

A rave review of the restaurant’s vegan brunch from Washington Post Food Critic Tom Sietsema; extensive coverage in dozens of print, online, and TV outlets including Town & Country, The Washington Post, New York Times, USA Today, Time Out DC, The Hollywood ReporterWashingtonianZagat DC, Brightest Young ThingsEater DC, WTOP, Catersource Magazine, and many more.

Media Highlights

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Client Testimonial

It’s an absolute a pleasure to work with such a highly organized, creative individual. Sacha is not your typical PR professional – she is completely vested and has a genuine interest in her clients. Grassfed Media gets measurable results.

Ellen Kassoff Gray
Co-owner, Equinox Restaurant

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