Fresh, timely media coverage for Chef Todd Gray’s innovative seasonal and sustainably driven cuisine.
The Challenge
This highly acclaimed fine dining restaurant has been at the forefront of farm-to-table DC dining for 18 years. We were hired in 2014 to garner fresh, timely, local media coverage of Chef Todd Gray’s innovative seasonal and sustainably driven cuisine, with a strong focus on the restaurant’s vegan and vegetarian offerings. Working in collaboration with Todd Gray and Ellen Kassoff Gray for nearly four years, we’ve put Equinox Restaurant back in the limelight.
The Solution
We reignited relationships with established DC food media as well as up-and-coming food bloggers and influencers through a series of tailored media events, targeted pitches, and creative ideation. We also stay up-to-date on food trends and new innovations both in the U.S. and abroad to ensure that we are (nearly) as well informed as our fabulous clients.
The Results
Working in collaboration with co-owners Chef Todd Gray and Ellen Kassoff Gray, Grassfed Media has continually kept Equinox Restaurant in the limelight with media coverage in The Washington Post, WTOP, Eater, Town & Country, New York Times, USA Today, Time Out DC, The Hungry Lobbyist, DC Modern Luxury, The Hollywood Reporter, Eater, Washingtonian, Zagat DC, Brightest Young Things, Eater DC, WTOP, Catersource Magazine, DC Refined, Andrew Harper, Delaware Today, and many more.
Photos courtesy Equinox Restaurant
Over the past four years, we have reignited relationships with established DC food media as well as up-and-coming food bloggers and influencers through a series of tailored media events, targeted pitches, and creative ideation and marketing campaigns. One notable marketing campaign was the Vegan Smackdown Challenge, which was covered by WTOP, <Yahoo! Food, Vegan Magazine, VegNews and dozens of other outlets.