Georgetown Massage & Bodywork
Marketing and PR strategy for wellness studio and apothecary.
Georgetown Massage and Bodywork is a women-owned wellness studio in Washington, DC, that helps clients achieve wellness, pain relief, and relaxation through therapeutic massage and bodywork, infrared light therapy, herbal wellness consultations, natural products, and workshops. As a busy owner, Alison Alleva, was so busy running day-to-day operations that she had little time to put towards consistent and effective PR and marketing efforts. Alison had also recently opened an apothecary within the retail space and needed a cohesive strategy for driving foot traffic and sales. The studio’s website was also outdated and didn’t showcase all of the studio’s unique wellness offerings effectively.
We worked with Ali to identify key marketing channels that could be optimized to build greater awareness for the business, improve her organic SEO, and drive more foot traffic to the studio and apothecary. Along with the client, we conceptualized a grand opening event and crafted dozens of story ideas focusing on various aspects of the business from what it’s like to run a successful wellness business to the growing popularity of CBD massages to the benefits of essential oils. We also provided the client with recommendations for improving her social media marketing and email marketing efforts, branding, revamped several sections of the website, identified marketing opportunities and made introductions to key wellness influencers.
Using our deep relationships with DC-area media and influencers, we were able to secure media coverage for Alison and Georgetown Massage and Bodywork in The Washington Post, Brightest Young Things, Libby Living Colorfully, DC Refined, and a number of other key outlets. The apothecary’s grand opening was also a success, drawing wellness influencers, creative entrepreneurs, local residents, and media. We also advised Alison on social media, SEO, and email marketing best practices that have helped her grow her customer base and continue to engage the community even during COVID.