Top-tier local media coverage for DC’s favorite vegan soup company.
The Challenge
This was our 2nd time working with entrepreneur extraordinaire Sara Polon and her team at DC’s favorite hometown vegan soup company, Soupergirl. We were hired to bring attention to her company’s Soup “Cleanse” and a new partnership with DoorDash, which delivers the cleanse to customers in the DMV area.
The Solution
We created a group of highly targeted story ideas–ranging from slimming down for the holidays to business profiles to gift giving to new year’s resolutions–that were customized and sent to top tier media outlets in the DC region.
The Results
Within a short timeframe and limited budget, we garnered top local media coverage through targeted pitching, great images of the client’s product, and extensive follow up. Press hits included Washington Post Express, Washington City Paper, the Washington Blade, and Good Morning Washington:
