Your Essential Pitch Checklist

Your Essential Pitch Checklist

Photo by AbsolutVision on Unsplash In the final installment of our three-part series, we explain the nuts and bolts of crafting a pitch that will get your company media coverage. Now that you've learned about the elements of a great story, the importance of research before you send...

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Pitch Perfect: Research

Pitch Perfect: Research

Photo by Annie Spratt on Unsplash In part two of our three-part series, we explain the importance of research before you send out your pitch and how to find the right media contacts for your unique story. Now that you have a few story ideas in mind, it's time to research the outlets that might...

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What’s Your Story?

What’s Your Story?

Photo by S O C I A L . C U T on Unsplash In this three-part series, we will guide you through the process of uncovering stories that will resonate with the media, explain how to find the right media contacts for your unique story, offer tips for working with the media, discuss the...

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Communications in the Time of Coronavirus

Communications in the Time of Coronavirus

Photo by Ani Kolleshi on Unsplash The coronavirus outbreak has thrown us into uncharted and frightening territory. There are many unknowns, which makes this global health crisis especially unnerving. How long it will last? How will it impact your business? What will happen to the...

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