Your Essential Pitch Checklist

Posted by on Jun 8, 2020 in Public Relations
Your Essential Pitch Checklist

In the final installment of our three-part series, we explain the nuts and bolts of crafting a pitch that will get your company media coverage. Now that you’ve learned about the elements of a great story, the importance of research before you send your pitch, and how to find the right media contacts for your […]

Pitch Perfect: Research

Posted by on May 13, 2020 in Public Relations
Pitch Perfect: Research

In part two of our three-part series, we explain the importance of research before you send out your pitch and how to find the right media contacts for your unique story. Now that you have a few story ideas in mind, it’s time to research the outlets that might want to cover your story and […]

What’s Your Story?

Posted by on Apr 28, 2020 in Public Relations
What’s Your Story?

In this three-part series, we will guide you through the process of uncovering stories that will resonate with the media, explain how to find the right media contacts for your unique story, offer tips for working with the media, discuss the importance of timing, and outline the do’s and don’ts of writing a great pitch. […]

5 Tips for Building Lasting Media Relationships

Posted by on Feb 10, 2020 in Public Relations
5 Tips for Building Lasting Media Relationships

Building relationships—whether they are personal or professional—is an art. It takes emotional intelligence, common sense, and patience. When it comes to working with the media, building strong relationships can feel a little like dating. Will you click? Can they count on you to come through in a pinch? When I was a journalist, my favorite […]

Grassfed Media Client News & Highlights

Posted by on Sep 6, 2019 in Client Love, Public Relations
Grassfed Media Client News & Highlights

September is here! The fall is our favorite time of year and a good time to reflect on all of the year’s highlights so far. For Grassfed Media, this has definitely been the year of wellness clients, and we couldn’t be happier. In fact, back in late 2018, we were lucky enough to attend a […]

Grassfed Media Client News & Media Mentions

Posted by on Feb 20, 2019 in Client Love, Public Relations
Grassfed Media Client News & Media Mentions

What have we been up to in 2019? Oh, you know, just a few things… We welcomed several new marketing and PR clients to the Grassfed Media family including 7 Locks Brewing, a popular local hotspot in Maryland that makes delicious craft beer. We’re creating a fresh new website and a marketing strategy for them, […]

Are You Ready to Hire a PR Firm?

Posted by on Sep 13, 2018 in Public Relations
Are You Ready to Hire a PR Firm?

Publicity can do a lot of things. It can help you reach a wider audience, attract new customers, educate people about your product or service, increase attendance at events, and even help launch careers. PR, however, is not magic. It can’t fix mediocre products, unethical leadership, or an outdated business model. But let’s say you […]

Recent Media Coverage for Our Clients

Posted by on Oct 30, 2017 in Client Love, Public Relations
Recent Media Coverage for Our Clients

Fall is here! And with it comes some great media coverage for our clients. Here are just a few highlights from the past few months Bazaar Spices featured in this article on Domino.com “Many of us (myself included) are guilty of moving our spice racks en masse from one apartment to another. But did you […]

Holiday Gift Guide Tipsheet

Posted by on Jun 19, 2017 in Public Relations
Holiday Gift Guide Tipsheet

While everyone else is thinking about beaches, ice-cream, and what sunscreen to buy at the drugstore, many PR professionals are already eyeball deep in planning for 2017 holiday gift guides. This year, use those lazy days of summer to get ahead of the game so you can make the most of the gift giving season. […]

Acclaim for Equinox Restaurant’s Vegan Fine Dining Program

Posted by on Apr 13, 2017 in Client Love, Public Relations
Acclaim for Equinox Restaurant’s Vegan Fine Dining Program

  From Equinox Restaurant’s famous vegan brunch to its  Vegan Smackdown Challenge, which challenged Chef Todd Gray to “veganize” famous dishes from renowned chefs such as Cat Cora and Jose Andres, to innovative and seasonal, veg-forward dishes, Equinox Restaurant continues to lead the way in vegan fine dining in DC and beyond. Ellen Kassoff Gray, Chef Gray’s […]

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