Plant Based World Expo 2021 made a triumphant return to New York City in December and we were thrilled to head up the PR for this 100% plant-based B2B event. Beginning in October 2021, we conducted extensive targeted outreach on behalf of Plant Based World Expo to business and trade media covering the food service industry to secure pre-conference interviews and arrange for on-site interviews.
Media coverage for the Plant Based World Expo included articles in Prepared Foods, Gourmet News, SmartBrief, The Beet, Vegpreneur, and Vegconomist. To-date, we’ve secured 31 pieces of coverage that have reached an estimated audience of more than 45 million!
Select media highlights include:
The Beet: “It’s Becoming a Plant Based World”
Food & Beverage Magazine (sponsored content drafted on behalf of PBW): “5 Can’t Miss Plant Based Food Trends and Innovations”
Smart Brief: “Plant Based World and Conference Returns to NY”
Trade Show Executive: “Plant Based World Blooms in NY”
Vegpreneur: “The Plant Based World Expo is Back and Here’s Why You Should Attend”
Food Business News: “Innovations from the Plant Based World Expo North America”
Vending Market Watch: “Plant Based World Draws Over 3,100 Participants”
Forks Over Knives: “Plant Based World Returns to New York”
Vegconomist: “PBW Exceeds Expectations and Energizes the Industry”
Modern Restaurant Management: “Plant Based is Here to Stay. Is Your Business Ready?”
Client testimonial
“Grassfed Media played an instrumental role in our marketing for Plant Based World Expo, taking on the values and voice of our brand to support us with PR and media relations. Sacha’s in-depth knowledge and connections in the plant-based industry gave us an advantage to gain coverage with key media publications, and secure the attendance of members of the press at our show. Sacha is a pleasure to work with, a valued member of our extended team and we look forward to continuing our relationship in the years to come.”
–Liz Miller, VP of Marketing
Plant Based World Expo 2022 is scheduled for September 8-9 at the Javits Center in New York.
All images: Jamie Link for JD Events/Plant Based World