Holiday Gift Guide Tipsheet
While everyone else is thinking about beaches, ice-cream, and what sunscreen to buy at the drugstore, many PR professionals are already eyeball deep in planning for 2017 holiday gift guides. This year, use those lazy days of summer to get ahead of the game so you can make the most of the gift giving season. […]
Design Tips for Beginners
Guest post by Stacy Kleber of Stacy Kleber Design At some point or another every business is faced with the need to make decisions regarding design. Whether designing your own materials, or hiring a designer, knowing the basics can help make the process a little easier. We’ve put together a few tips to help you […]
This is Your Brand on Instagram
(originally published on Stacy Kleber Design’s blog) By Sacha Cohen What’s that you say, you don’t think your business needs to be on Instagram? If you’re an actuary, doctor, or mortician, you could be right. For everyone else, listen up. Instagram has more than 500 million active monthly users who have shared more than 40 […]
Acclaim for Equinox Restaurant’s Vegan Fine Dining Program
From Equinox Restaurant’s famous vegan brunch to its Vegan Smackdown Challenge, which challenged Chef Todd Gray to “veganize” famous dishes from renowned chefs such as Cat Cora and Jose Andres, to innovative and seasonal, veg-forward dishes, Equinox Restaurant continues to lead the way in vegan fine dining in DC and beyond. Ellen Kassoff Gray, Chef Gray’s […]
6 Media Training Tips To Help You Ace Your TV Interview
So, you’ve landed a TV interview. That’s great news. Even if it’s a local broadcast, you’re still likely to reach hundreds of thousands of people. But wait, you’re thinking. Hundreds of thousands of people are going to be watching little ol’ me? After the initial thrill of securing a TV segment wears off, reality will sink […]
6 Essential PR and Marketing Tips For Your Next Event
There are few projects we find more fun and energizing than helping our clients promote their events. From grand openings to festivals to company launches, events can be an effective way to generate buzz, engage your audience, and yes, sell products and services. As any event planner will tell you, events require an intense level of organization, attention […]
It’s a Wrap: Client Press Coverage Highlights for 2016
As the year comes to a close, we’re reflecting back on many things, including our terrific clients and the well-deserved media coverage we garnered for them. Variety is indeed the spice of life, and we’re fortunate to have an eclectic and talented roster of clients including Equinox Restaurant, DC VegFest, the Global BrightLight Foundation, Partnership […]
Shaken & Stirred: Gathering to Fight Hate and Injustice
“Each time a person stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he or she sends forth a tiny ripple of hope, and those ripples build a current which can sweep down the mightiest walls of oppression and resistance.” -Robert F. Kennedy These are terrifying […]
A Social Media Checklist for Businesses
It’s ok, you can admit it: Sometimes managing all of your social media accounts makes you feel like a juggler hopped up on too many espressos. Between finding quality content to share, tracking metrics, engaging with your followers, building your audience, and staying on top of all the new features and tools that each platform is adding, […]
DC Vegfest 2016 Media Coverage
On Saturday, September 24, 2016, almost 20,000 attendees came out to celebrate the best in vegan food and plant-based living at the 8th annual DC VegFest. Yards Park was the perfect venue for attendees to enjoy more than 130 vegan food and craft vendors, fantastic live music, and presentations and demonstrations from top vegan and environmentally conscious […]