Love to shop small? Then you won’t want to miss the upcoming Herban Lifestyle Trunk Show on Small Business Saturday (November 29th) from 12-4. A long-time Etsy seller and now owner of her own brick-and-mortar, Herban Lifestyle owner Mary Kearns has been a leader in the natural and organic beauty and bath product world for many […]
Chances are, if you’re reading this, you’re thinking about hiring a public relations firm to get the word out about your business. Or maybe you had a not-so-great experience in the past and are now ready to look for a new agency. Whether you’ve worked with a PR firm or not, due diligence is incredibly […]
The 6th Annual DC VegFest on Saturday September 20th was an enormous success. More than 10,000 people came out to Yards Park to enjoy delicious vegan cuisine, see speakers such as Robin Quivers, Joe Yonan, Erica Meier, Dr. Betty Smith, Bryant Terry and others speak about the benefits of living a vegan lifestyle–and how eating a […]
There are tons of fabulous local businesses here in the nation’s capital, so we were especially excited that Laura Evans of Fox 5 TV featured 3 of our clients — Soupergirl, Herban Lifestyle, and Karmalades — on her Laura’s Likes TV segment. Watch it here!
By Sacha Cohen We are thrilled to be working with Compassion Over Killing on this year’s DC VegFest, September 20th at beautiful Yards Park on the DC waterfront. This free day-long celebration includes speakers, cooking demos, more than 100 exhibitors and vendors, a “Barking Lot” where four-legged furry friends can romp, music, and much more. This year’s keynote […]
By Nicole Duhring Without a doubt, social media should be a major part of a brand’s content marketing strategy. There are so many avenues and options to choose from it can be extremely overwhelming to know where to focus your efforts. A few weeks ago we discussed how to find the best social media platforms for […]
By Nicole Duhring Headlines are important. Sometimes more important than the content you’ve spent hours creating. It’s a discouraging but true fact of online readership. According to stats from Copyblogger, 8 in 10 people will read a blog post headline, while just 2 in 10 will read the content. You want your content read, […]
Over the past few years, businesses of all types, from non-profits to small businesses to large consumer brands, have hopped on the “content marketing” bandwagon as a way to go beyond traditional advertising and marketing. Wikipedia defines content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire […]